Big Boom Theory: I have created this theory based on my observations.

What I use to think is that to become famous you have to be successful, whatever your target is, it’s important to achieve that but now I realized that to be successful you need to think big, make big goals create boom and reach out to masses whether you achieve anything out of it or not that’s not important.

For example: I was trying to understand that how Ola cab services are making profit even after providing free rides and other offers. As per media reports, they haven’t registered profit yet. They don’t own a single car, they don’t have any such big asset or property like production industries do. But still it’s  1 billion dollar company. What they have done is just made themselves big.

Another example is the campaign for Lokpal bill driven by Anna Hazare. They couldn’t find success in it but they created such a big campaign which made them famous. Although it was a failure.